THE NEW BMW 2 SERIES GC
An ode to living life UNBOUNDED. The Global Campaign of The New BMW 2 Series Gran Coupé positions it as the ultimate partner for those who live life their own way.
We created an electrifying, multi-platform, holistic campaign that dares you to live life without limits. Executed through exhilarating cinematography, seamless transitions that defy boundaries, and a rich tapestry of diverse soundscapes, the campaign sees three unique individuals as they each command the road in their own distinct style, their journeys intertwined by a captivating red thread that unites their stories into one unforgettable driving experience.
118 different assets
Between videos, social reels, campaign imagery, stills for social, and press coverage. The whole production process was built to be vertical first.
We also crafted a series of reels made for platforms like TikTok. Here’s one of them.
Enjoy a few of my favorite shots.
DOMENICO PRESTOPINO 