MINI ÉTIQUETTE DE L’AMOUR
A new French regulation makes it compulsory for all automotive brands to add an energy label on all their ads. We took advantage of this new law and turned it into an opportunity to spread MINI’s Big Love message.
The idea was very simple: turn the label into a rainbow flag, by adding two more lines and colours. Each new line also contains a headline.
We launched the Label on our IG as static posts and stories.
But we didn’t stop there. We are kind hearted, so we thought giving the label to our all competitors would be nice of us. We replaced the regular labels that they used and put the Love Label on their ads, posting the updated assets on their own social media. Please enjoy a short selection.
Not to forget the Pride March in Paris…
DOMENICO PRESTOPINO 