Google Pixel Travel Hiccups
Google Netherlands asked us to create social content showcasing their Pixel 9, launch Pixel 10, introduce Gemini Live, while proving what their AI ecosystem could really do using tools like Gemini, Imagen 4 and Veo 3, not yet public at the time. Yes, that’s a lot of stuff, but a lot of fun, too.
Add to that the fact that it all needs to be built with AI.
I led the project from strategy to concept, starting solo and going beyond the brief to create Travel Hiccups, a format built around the small, relatable problems of travel, seen through a playful lens thanks to Pixel and Gemini.
From AI testing to hybrid production, with a sweet and small team as the process blended stills,
video and live action.
Apson, a Dutch creator, is the only real element. Everything else is AI.
First films feature a naughty parakeet and space station.
Hit me up to if you wanna chat about the process.